A Commercial Story – Social Media Marketing

The goal of the Commercial story was to create a cutting edge and creative campaign that was focused in particular on Instagram's unique capabilities, aimed at generating business success.

The campaign included the creation of visually compelling photographs to be displayed in carousels and reels on Instagram.

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My brand of choice for this campaign was American denim brand, Levi's. For this campaign I wanted to focus on Levi's core values which are: empathy, originality, integrity and courage.

 

I also wanted to take it a step further by looking at how these values could be interpreted from a South African point of view as I felt that the brand's South African Instagram account wasn’t reflecting that at the time.